CONSULTING
& SERVICES
What I Do
I help luxury fashion and lifestyle brands uncover and express a distinct point of view—shaping bold, lasting identities that drive desire, relevance, and long-term growth.
As Seen In
WWD
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Vogue
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Fast Company
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New York Times
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Forbes
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Vogue Italia
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WWD • Vogue • Fast Company • New York Times • Forbes • Vogue Italia •
Select Current & Past Clients
REFORMATION
SOLID & STRIPED
MARA HOFFMAN
AWAY
ARGENT
VICTORIA’S SECRET & CO.
WHEAT
Special Projects
COS
TORY BURCH
SERVICES
Brand Strategy
Brand Strategy & Positioning
Brand Identity & Design
Brand Experiences & Collaborations
Creative Direction
Campaign Concept & Art Direction
Content Concept & Development
Advertising & Marketing Assets
Business & Product
Business Advisory & GTM Strategy
Product Strategy
Design Direction & Development
Approach & Process
Grounded at the intersection of brand strategy and creative direction, my work balances deep research, sharp thinking, and a refined creative process that carries seamlessly from concept through execution.
I collaborate closely with founders and brand leaders, navigating complex stakeholder landscapes to bring clarity, trust, and precision to every project—delivering visionary ideas realized with exceptional strategy and execution.
TESTIMONIALS
“I believe Nicole’s true value lies in her ability to not only deliver on-brief creative concepts, but to also execute them at an incredibly high level through thoughtful, efficient creative strategy. It was so nice being able to fully trust both her vision and executional excellence.”
I worked with Nicole on a brand refresh and campaign for a legacy handbag line that had fallen into a creative rut. We were looking to attract a new, younger consumer base and showcase the product in a more elevated, style-forward way. Nicole came on and truly acted as an extension of the team, bringing together an incredibly talented group of creatives and producers to elevate the brand and breathe new life into the product. As a creative director, she intuitively understood how far to push the brand and when to pull back and honor the past execution. She understands internal politics and the many stakeholders that both impact and are impacted by creative execution. Plus she’s lovely to work with – highly professional, thoughtful, and always solutions-oriented. Our only learning coming out of our partnership with Nicole was that we wished we had trusted her recommendations more – they always seemed to be right! We look forward to working with Nicole on future campaigns and brand projects.
—Hallie Von Ammon, VP of Marketing
“We couldn’t be happier with the results we achieved with Nicole. She surprised us in all sorts of brilliant ways, and we found her working style very productive, efficient, and collaborative.”
We had been looking for a while for an experienced designer to really refine our brand’s visual identity, packaging design, and art direction; to help us pull out the existing strands of WHEAT that we loved, and complement it with new ideas that elevated our outward facing image. Throughout the process we had utter faith that we would be delighted with the result, and so it proved to be.”
—Huw Collins, VP of WHEAT
“As a Creative Director, Nicole is a true artist as well as an astute businessperson. She is able to execute creative concepts while balancing brand strategy and practical considerations. Not only is Nicole’s aesthetic consistently complimented by merchants and editors, but her efforts in sustainability have been applauded by the fashion community. She easily builds rapport with new contacts, has an incredible eye for detail, and creates a positive work environment. Overall, Nicole is a pleasure to work with and work for.”
— Carrie Sporer, Founder of CS Consulting
“Working with Nicole has been a game-changer in my journey to build sissa from the ground up. Her extensive experience in the fashion world, combined with her exceptional taste and creative prowess, has been instrumental in shaping our brand's product development and identity. Nicole's ability to effortlessly bridge the gap between strategy and aesthetics is truly remarkable. All of our working sessions have been incredibly inspiring, down-to-earth, and a propelling force forward. I am profoundly grateful for her mentorship, vision, and industry insight and look forward to continuing our collaborative journey under her guidance.”
— Gaby Re, Founder of Sissa
“Nicole’s vision and ethic are standout. She is not stopped by how ‘things have always been’ or ‘have to be’ done. She possesses a deep focus on the arc something can take, the everyday steps to get there, and is at ease in multiple disciplines - design, strategy, operations, etc. She welcomes ideas, insights and opportunities that at first glance may not seem obvious, rather relying on a sense of resonance that has led Cienne to knock down silos and innovate on the fashion ‘status quo.’”
— Jyah Anise Hoy, Founder of Everywhere Except
Let’s work together.
For project inquiries, discovery calls, or to say hello – reach out.